The European Union on Tourism Policy: Development and Promotion of Tourism in Europe
A great number of private and public
stakeholders at international, European, national, regional and local
level are involved in the development of tourism. Given the complexity
of tourism which is not easy to separate from other economic sectors,
the stakeholders must develop partnerships if they want to stay ahead of
competition. The success of the renewed EU policy depends therefore on
the active involvement of all tourism stakeholders.
The policy focuses on 3 main areas:
1) Mainstreaming measures affecting tourism
2) Promoting tourism sustainability
3) Enhancing the understanding and the visibility of tourism
The globalisation of the markets has
opened up new opportunities, with tourists from new markets able to
afford high value vacations. Attracting them to Europe would enhance the
development potential of the European tourism industry and support the
creation of growth and jobs in the EU. The Commission works together
with the Member States and other tourism stakeholders on projects and initiatives for the preparatory action on European Destinations of Excellence and,
at the same time, promotes synergies with all stakeholders in order to
improve the visibility of tourism.
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