Funding challenges mark exit of public management from State tourism office in Washington

Welcoming a new paradigm marks exit Interview with Marsha Massey, Outgoing Tourism Director for Washington State

It's impossible to predict how the newly created industry-led alliance will successfully satisfy the attention that national tourism requires. Marsha Massey reflects in an interview on the validity in building a model that works, as public funding disengages from promoting the tourism industry. One realizes that the competitive environment is not just about maintaining a top of mind position but making it possible to drive through a pervasive meaning as to what destinations represent. More on the interview to Marsha Massey