Welcoming age of the customer

Importance of framing important developments while looking ahead

What happens when organizations responsible for tourism development get stuck in the middle ages? They get overtaken.

Pictured is an infographic from Forrester Research that allows to interpret the ages as they have developed in different economic times and what successful companies have stressed to move ahead or to renovate themselves to play an important role accordingly. The case in point is made, taking into account developments by Hermes Airports and the drafting of new strategic plans. What to do when proposals address problems unresolved? What are companies to do to guarantee future business dependent on a new model of customer engagement.