The need to scale up the transformation of the environment beyond zero

Zero isn't our hero

When it comes for mankind to strive for a positive impact both economically and socially, it seems that towards the environment, we strive for “zero.”

"Zero is not a terribly inspiring goal, which may explain why collectively we don’t seem to be in a hurry to get there", points out Co-founder Dr. Michael Braungart.

Cradle to Cradle posits that mankind can have a positive, restorative, beneficial impact on the environment. Cradle to Cradle, is a journey of discovery about materials as biological or technical nutrients and their use periods and their evolution. A framework for quality assessment and innovation: the Cradle to Cradle certification system, and today the body of knowledge resides with the Cradle to Cradle Products Innovation Institute.